1-The shape of ellipse symbolizes the earth and indicates the vision of global operation, meanwhile, in terms of morphology, the ellipse is both flexible and steady, so called ‘orbicular sky and rectangular earth’, which reflected Holley’s vision’ Create a Global Brand, Be a Century-old Enterprise’.

2-The three-dimensional design, which is more vivid like waves and books. And it ingeniously integrated into the spirit of Holley ‘Team Paramountcy, Self-surmounting’ .

3-The local shape of the logo like ‘e’ represents internet, like ‘R’ represents running, like ‘C’ represents creative, which reflects Holley’s attitude to embrace Internet, integrate present situation, creative driven and run fast.

4-Orange, symbolizing passion and vitality, indicates Holley’s mentality to return to zero and use passion to cast dream at the age of 48.

5-The internal of the logo is clear and fluent and at the same time open to outside, which symbolizes the strategy of ‘Extracting Values, Integrating Resources, Achieving Win-win Cooperation’ and creating ‘Big Health’ industrial ecology with ‘Internet Thinking’ and ‘Platformization Concept’.